Studio by Georgie xoxo - Portfolio

The Latin root of enchantment is 'incantare', to sing into. 

Enchantment is not to dazzle and not to optimise, but to sing something into its truest, most alive form. I have spent my whole life learning how to do this through art history and musicology, disciplines devoted to understanding what makes something lastingly beautiful and why. What I have learned is this: the most meaningful work is not the loudest. It is the most devotedly tended, the most honestly seen and the most carefully, beautifully sung into life. This is my portfolio. But more than that, it is my devotion, made visible.

I don't manage your content.
I feel into it.

Before I write a single word or create a single pin, I immerse myself in your world completely.

 I listen to your podcast episodes the way a musicologist listens to a symphony, for theme, for motif, for the thing beneath the thing.  

I read your writing the way an art historian reads a painting, for what is hidden in the corner, for what the artist didn't know they were saying, for the detail that makes everything else suddenly make sense.

No two pieces of work I create are ever the same. Because no two people I work with are ever the same! I feel into the individual, their frequency, their soul, their particular way of seeing the world, and I let that guide everything.

I never approach my work with soulless templates or formulas. Rather, I am someone who genuinely, deeply, devotedly cares about your work as though it were my own, where I bring 17 years of aesthetic training, intuitive sensitivity and quiet creative intelligence to every single thing I make for you.

WHAT MAKES ME DIFFERENT

I sense the field.
Before others see it.

Most content strategists are looking at what happened last week. I tend to look at what happened five hundred years ago.

My training in art history and musicology taught me something that no marketing course ever could: that human beings move in patterns, and those patterns have deep, ancient roots. The Renaissance followed the Black Death. Every period of cultural fragmentation eventually gives way to a flowering of beauty and meaning.

I watched Brexit approach and understood what it would mean for small makers before most people had begun to worry. I was not surprised by what Covid did to our relationship with home, with slowness, with what truly matters, because I had seen it all before, in different clothes, in different centuries. This is what I bring to your work.

Not trend-chasing. Not reactive pivoting. But a deep, trained, historically rooted understanding of where things are going, and what will still matter when they get there.

I ask not "what is performing right now?" but "what is the most soulful decision for the soul of what is in front of me?" That question shapes everything.

From which platforms I believe in, how I approach your content, and why I am devoted to Pinterest, Substack, podcasts, blogging and YouTube above all else. Not because they are fashionable, but because they are evergreen. Because they compound quietly over years rather than vanishing in hours. Because they build something that genuinely lasts.

It is also why every client I work with tells me they feel truly seen. Not managed. Not processed. Seen.  

17 years of proof that this approach works.

Everything I have shared above was not learned in a classroom or a corporate agency. It was learned by doing, by building, grieving, pivoting and beginning again. Here is the work that taught me everything I know.

Founder · Blogger · Content Creator · 2009–present

The Birth of Georgie xoxo

A long-running creative lifestyle platform exploring literature, art, chronic illness, enchanted living and slow creativity, built over 17 years into a genuine community of devoted readers. Home of my upcoming dysphagia cookbook and gastroparesis recipe archive. Proof that showing up consistently, authentically and beautifully compounds into something extraordinary over time.

Skills 

Founder · E-commerce Manager · 2009–2020

Beauxoxo

Built an international handmade accessories brand from my bed — featured in Teen Vogue, Elle and Cosmopolitan, worn by Little Mix, championed by Zoë Sugg. Every element of the brand, the customer experience, the online presence and the community was created and tended by hand. A decade of proof that beautiful things can be built quietly, sustainably and with soul.

Skills 

Founder · Educator · Creative Director · 2020–present

Academy of the Enchanted Arts

Built an entire online learning world from nothing — curriculum, courses, retreats, membership, community, brand, website, content strategy and newsletter. A living, breathing ecosystem devoted to art history, myth and enchanted living. This is what I can build for you.

Skills 

Social Media · Pinterest · Platform Design · Community · 2020–present

Client & Consultancy Work

Supported purpose-led businesses, charities and creative entrepreneurs across the wellbeing, education and creative sectors with social media strategy, Pinterest management, platform design on Podia and Zenler, newsletter creation and community management. Including ongoing work with Soroptimist International and Fresh Thoughts.

Skills