Blogging vs Instagram: Where should we be placing our precious time and energy in 2021?

Blogging Vs. Instagram: Where should we be placing our precious time and energy in 2021?

Blogging Vs. Instagram: now, this is the question most entrepreneurs are asking themselves these days.

So, where should we be placing our precious time and energy in 2021?

I thought it would be fun to play something out in this blog post for you today to show you how you can weave and twist a 'versus blog post title' to your heart’s content!

So here’s my question for you today:

Blogging vs Instagram: Where should we be placing our precious time and energy?

Well, spoiler alert, when it comes to the Blogging vs Instagram debate I’m #TeamBlog ALL the way (and back again!).

HOWEVER: It’s only right that I explain why I hold such a passionate view on this (and that I outline the things that Instagram does serve well).

Firstly, I am of the generation that has always known social media and yet Instagram to me has felt particularly all-consuming.

If you go on the platform right now, you only have to start scrolling away to see copious amounts of tips and tricks where people are trying to keep up with the (what seems) daily changes.

Not to mention videos blaring out at you and a scroll that is seemingly endless….

So HOW do you get your precious content seen on Instagram?!

Well, it’s VERY different from when I joined in 2011 with my hair accessory business, Beauxoxo. And now, in 2021?

Well, a quick glance of Instagram for the sake of this post gave me something like this:

“You need to post X many hashtags to get seen”

“THIS is how you beat the algorithm”

“No hang on THIS is how you reach people with your content”

“Make more video! Record reels! THIS is what gets you views”

“How to make your first 1000 followers overnight!!”

.... and GAH! I felt dizzy just typing that out!!!!

Am I alone in feeling this overwhelmed whenever I try to get to grips with what Instagram wants?!

Ultimately, I couldn’t agree more with Leonie Dawson, in THIS epic blog post where she states:

“It’s bloody important to not have your business sustainability pegged to a company that can change its mind overnight.”

Here are other musings that hit home in the same post blog:

“Here’s the thing about having a patch of time off from social media – I noticed just how hugely the landscape had changed in a short period of time. How post interaction was WAY down. How people were needing to create MUCH more, at a much faster pace. How the platforms were changing our capacity to bring people back to our place (i.e. our own websites) and instead were forcing us to become unpaid content creators for THEIR gain. How it was becoming a pay-for-play access.”

Now, without a doubt, Instagram, and other social media platforms (although I must admit, Pinterest steals the whole show and more when it comes to sales and impact!), have provided me with a gift to share my creations and meet a community of like-minded souls who shared my love of all things enchanting and whimsical!

However, the not-so-rosy side to Instagram has always felt more pronounced.

The endless consumption. The endless scrolling. The hours of precious time gone and never to return.

So, then, why am I #TeamBlog?

Because I am the focus of my blog. Just like you are the focus of YOUR blog.

We are not competing with anyone in our virtual homes.

When someone clicks through to one of our blog posts, they won't see any postings from others.

Yes, that means there are no reels that are suddenly going to pop up to take someone away from your cherished words and imagery.

Once again: your blog is your home. Your sacred home. It’s your digital spotlight, you don't need to hide behind other people.

And why do I want YOU to have the spotlight, dear soul?

Because I want YOU, yes you, to light up the world with the richness of YOUR unique treasures and gifts that ONLY you hold.

Secondly, I want more for you than a thumb-sized image and a quick few lines of a caption to truly showcase your magnificence.

Truth be told, I want to immerse myself in your exquisitely captured stories.

So, how do I think Instagram CAN benefit bloggers?

a) Re-purposing of your blog posts and a call to action TO your blog

b) A snapshot of your brand that lures people into something else

Ultimately, here’s how I think Instagram can work: as a shop window. And what is the purpose of a shop window?

To catch people’s eyes in a few seconds. To build anticipation. To tell one-part of a visual story. To make people wonder. To seduce people. And, ultimately, to seek to invite them in for more.

Now THIS, is how I personally use Instagram!

It’s simply a visual snapshot of my brand. No more, no less.

And that visual appeal can be incredibly powerful! I mean, how many times have you been attracted to peek into a shop because of its breathtaking display?

But here’s what I truly believe: your magic, your heart, your gifts, your talents, the impact you’re here to make….it deserves a platform that holds it all with far more reverence than a social media platform. And this is exactly what blogs do.

You own your blog. It’s yours. It doesn’t try to get you to pay ads for your gifts to be seen. It doesn’t make you create endless hashtags. It doesn’t make you edit it over and again to get the write caption length. It’s your virtual home that’s just like a warm hug.

Now dearest blogger, or blogger to be, I’m NOT saying you should abandon your Instagram!! This is all just my opinion and like I said and part of your branding, it can be powerful.

But I know that there are many of us feeling this way right now on social media. Especially Instagram that is so often coined as being a ‘mini blog’ 😬.

Here’s the thing: I just need you to know that your time on this Earth is deeply special and deeply sacred. And I just want you to be super, super careful where you spend your energy.

So bring on the blogs. YOUR blog! And to your wondrous posts that are drenched with your sacred callings.

Because with ALL my heart, it’s my great longing that we learn to slow down long enough to see the beauty that is right in front of us.

So, as you might be able to tell, I’m very passionate about this!

But most of all, I’m passionate about helping YOU to craft a blog that can help to change the world.

So tell me, are you #TeamBlog or #TeamInstagram?

Do you completely disagree with my views on Instagram? Also, on another side note altogether, do you see how powerful a versus post can be at starting conversations? 😉

Thank you so much for reading and sharing your heart.

Meanwhile, I’m lovingly in service of all the magic you bring to the world.

In whatever ways I can, I will continue to do my best to serve your dreams.

Georgie xoxo

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